Pay-Per-Click (PPC) search engine marketing is a great way to drive immediate, high-quality traffic to your website and get inbound leads coming through your inbound marketing funnel. PPC advertising through Google AdWords and Bing Ads can hone in on your target market and get your call-to-action front and center. We then analyze performance at the keyword and landing page level and apply those learnings to the organic SEO campaign to realize further benefit.
A few of the things we will manage as part of this campaign:
- Create/Optimize effective ad copy to maximize click-through rate (CTR)
- Create/Test landing pages to improve conversion rate
- Test various keywords and keyword match types to improve efficiency
- Implement email marketing automation to extract additional leads over time