Marketing Automation campaigns effectively turn cold leads into warm leads and new clients. Whereas our SEO and PPC campaigns focus on driving end-of-funnel leads, a complete lead generation campaign also includes a much larger number of beginning-of-the-funnel leads. This is typically done by creating a “lead magnet” content piece and then promoting that through social media as well as search – both paid and organic for each – and then putting those new leads (email addresses) into an automated marketing funnel.
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