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STRATEGIC DIGITAL MARKETING CONSULTING SERVICES

Our President, Jon Payne, is available on a limited basis for some consulting engagements.  Jon focuses mostly on strategic marketing advisory services and assisting small businesses as an “outsourced CMO” – where he is able to offer senior level strategy, planning, leadership and insight to his clients on a part-time, as-needed basis.  His clients enjoy having a proven, experienced marketer with expert-level digital and online marketing skills, but at a fraction of the price of hiring a full-time Chief Marketing Officer (CMO) or VP of Marketing.

Jon’s Credentials

Jon has more than 10 years of experience as an entrepreneur, small business owner and marketing consultant through the agency he founded, Ephricon.  Through Ephricon, Jon has led online marketing efforts for an impressive array of clients, including:

  • Black & Decker
  • Under Armour
  • Millennial Media
  • TESSCO
  • XO Communications
  • Dover Saddlery
  • Wiley Publishing (Frommer’s)
  • New York University (NYU)
  • Loyola University in Maryland

Jon has also been featured in various publications, online and offline, including:  Forbes.com, TechCrunch, PC Magazine, Moz.com, The Charlotte Observer, PBS, CIO.com, The Washington Post, ZDNet and numerous other trusted websites and publications. He’s also been a guest lecturer at several universities, spoken at industry conferences and has personally hired and trained dozens of top digital marketers.

Are you interested in hiring Jon to provide consulting services?  If so, just fill out our contact form and he’ll reach out to schedule a time to discuss your needs and see how he might be able to help.

Examples of Typical Service Engagements

Strategic Marketing/Business

  • outsourced CMO or Marketing Director/VP services (part-time, virtual or on-location)
  • creating marketing plans
  • assistance with hiring in-house internet marketers
  • assistance with hiring an agency or third-party vendors

Tactical Marketing

  • training on SEO, PPC and internet marketing for your employees or contractors
  • training on content marketing, PR and social media
  • assistance with conversion optimization and traffic monetization
  • performing “due diligence” audits on a website or web-based business prior to an acquisition
  • setting up marketing analytics and tracking performance of various channels

No, sorry, we can’t actually do your SEO/PPC for you…

The President of Net Focus Media, Jon Payne, offers strategic consulting services and serves the role of an “outsourced CMO” or “part-time Marketing Director”.  This means he can tell you what needs to be done, and even help you hire the in-house staff or outside agency or vendor that can best handle the job.  He can even then manage the employees, contractors or vendors involved in the production work.  However, it is important to note that Jon is currently under a non-compete agreement that prevents him from providing the actual hands-on implementation or production services as related to SEO and/or PPC management.  To put this another way…  If you are looking for an agency or consulting to manage your internet marketing campaigns then Jon can help you find the right firm or consultant, but he will not actually provide those services personally or through Net Focus Media.  If instead you wish to hire an agency or consultant to actually do the production work, then we are happy to provide you with a referral to one of the many agencies or consultants who we know and trust.