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Our (Brief) History

Net Focus Media was originally created as a side project of Jon Payne, while he was running an internet marketing agency. Jon had a strong passion for the type of work his agency did, and enjoyed the variety of work associated with having different clients at an agency. However, he also came to realize that the results his agency could produce were limited due to the nature of fixed-retainer agency-client relationships. In some cases the client might not approve certain activities, and in other cases the marketing and PR potential was limited due to the product or service itself that was being offered.

This was a common thought at the end of a (usually successful) client meeting. For the 10 years that Jon was running his agency, called Ephricon, he had several ideas for different side projects but rarely had the available time to dedicate to them. In 2013, Jon saw the opportunity to sell his agency to a reputable competitor. He decided to jump at this opportunity – knowing that his clients and the team he had built would continue forward in capable hands, while freeing up his time to dedicate to his own, “non-agency” projects.

In the summer of 2014, approximately one year after Ephricon was acquired by Straight North, Jon started to transition Net Focus Media from a “side project” to his full-time venture.  The initial projects were planned out, a (very tiny) office space was secured, and we began life as a small startup.

The first few months we had many different projects including an industrial e-commerce website, a website helping people research different types of careers and even a little consulting in the “marketing automation” space.  Oh, and we were also dabbling with developing our own products and then selling them on Amazon.

Long-story-short, all of these had varying levels of success, but the “Amazon stuff” just exploded and so we quickly focused on it.  A short while later we began getting approached by others to help them increase sales on Amazon for their businesses, and our consulting division was born.  Hence the website you are reading right now!  All of this success on Amazon necessitated a move in early 2016 to a larger office, as well as adding additional staff.  Now as for those other projects?  They are still operational today, albeit mostly on the “back burner” while we focus on our favorite project, all things Amazon.

So as a company we’re small by headcount.  This is true.  But we’re well-funded, we’ve got impressive experience in the space, and we’re playing for long-term wins.  Want to learn more about us?  Just fill out the form on our contact page.


Our Team

Jon Payne
President & Lead Consultant
Jon is the founder of Net Focus Media and serves as the chief strategist on all accounts.  He’s an expert with it comes to ranking on Amazon, and he truly enjoys assisting clients with every aspect of their Amazon sales channel.  Prior to getting into marketing on Amazon, Jon created and grew a highly-successful internet marketing agency that focused on SEO – helping clients rank in Google, Yahoo and Bing.

Chris Day
Project Manager
Chris pulls all the strings related to turning a strategic plan into tangible results for our clients.  He keeps our team on-task and on-schedule and serves as the primary day-to-day contact for most of our clients.  Chris came to our team with a wide range of experience managing various internet marketing projects.

Zander Aycock
Digital Marketing Associate
Zander heads up our promotional campaigns for clients as well as for our own products.  This includes product launches, automated email campaigns, paid media, etc.  Zander is a great team player and will also lend a hand with anything from customer service to photo editing and beyond.

Sunny Zgao
Sourcing Agent
Sunny is based in China and serves as our dedicated sourcing agent, identifying manufacturer and working through shipping details for our own product lines, as well as assisting our clients with the same.

Everyone Else
We’ve assembled an excellent team of contractors to assist us with other aspects of selling on Amazon.  So when you hire us, you don’t just get our in-house team but you also get to leverage the specialists we’ve assembled in various areas, including:

  • Copywriters
  • Commercial photographers
  • Graphic designers
  • Package designers
  • Import/export consultants
  • Freight forwarders
  • And more…


Our Other Projects

We’re busy bees!  We like to have a number of different projects going on at any one time.  Curious about our other projects?  Check them out here.